Our Team

Aida Solomon

Aida B. Solomon is a passionate and resourceful storyteller with proven experience in event planning, strategy, and marketing. Born and raised in Southern California, Aida has always been drawn to her Ethiopian heritage, moving to the capital city of Addis Ababa, twice in her life. In her first move to Ethiopia in 2011, Aida worked as a journalist for the Reporter Newspaper. Upon returning to the United States, Aida was inspired to create a media platform called HabeshaLA, featuring creatives in the Diaspora in the form of a digital blog and social events.

The second time Aida moved to Ethiopia in 2017, she pursued additional entrepreneurial ventures such as Art in Addis, a social enterprise that aims to make art accessible to all communities in Ethiopia. Furthermore, she worked as an event manager assisting with major international conferences for organizations such as the UN and World Bank. Aida found her strive as an energetic creative with a knack for storytelling whether on social media, digital, or experiential.

Aida Solomon received her Bachelor of Arts from the University of California Irvine in Film and Media Studies and holds a Masters in Communication Management from the prestigious Annenberg School of Communication at the University of Southern California.

Rediate Tekeste

Rediate Tekeste is a first-generation Ethiopian-American and has over 10+ years of experience in communication and outreach for brands, documentary films, community organizations and start-up businesses. She manages cross-functional teams to develop and execute marketing strategies for clients in technology - such as Google and Microsoft, to lifestyle brands - such as SheaMoisture and Tommy Hilfiger and foundations, such as Gates Foundation. She currently works for LA-based, Cashmere Agency - named AdAge’s 2019 Multicultural Agency of the Year.

Rediate founded Ethiopian Diaspora Fellowship (EDF), a fellowship program serving as a bridge between young Ethiopian Diaspora professionals and Ethiopian organizations. EDF is rooted in service, leadership and creative storytelling and is creating the next generation of analytical, empathic, and collaborative, leaders. 

Rediate has previously worked in communications and media for various nonprofits and NGOs in Ethiopia, including World Vision, Selam Children’s Village, and global documentary, Girl Rising. 

Rediate received her Bachelor of Arts in Intercultural Communication and her Masters in Communication Management from Annenberg School of Communication at the University of Southern California.